I think in the world of jewellery; packaging is almost as important as the item itself.
I love shopping online and the moment I have placed my order I begin to impatiently look forward to it arriving. I want it YESTERDAY. My postman knows I'm always pleased to see him!

I've ordered things online in the past that when they arrive in less-than-impressive packaging I've felt a bit 'meh'. But equally when an item arrives in beautiful, thoughtful packaging it's made my day and added to the whole enjoyment of my shopping experience.

So with that in mind I worked especially hard on ensuring the Tilly & Tabitha gift packaging was luxurious, thoughtful and complimented the jewellery perfectly. I've received hundreds of comments over the years commenting on the packaging so I know I must be doing something right!

An example of Tilly & Tabitha packaging
Photo credit: Rosemarie Mansfield






However, while researching this I came across some weird and wonderful packaging ideas that I'd love to share with you...

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Some of these are cute, some are just genius!


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